The world of promotional products
Innovation.
Revolution.
Fun.
Gift items reinvented.
Reduced to the essentials 
Advertising copywriter
If the pathfinder fails times,
the key finder is just asked.
Content Marketing
And the
winner is …
Brand building.
German Brand Award goes to TROIKA.
German Brand Award
Giveaways
About the client
TROIKA constantly offers more than 500 selected design gift articles. The range extends from small to large, from design to technology and from totally trendy to playfully sentimental. Charming, clever and high-quality accessories for the business world and private use. For men and for women.
Terms of reference
The customer wanted an emotional, witty and even cheeky visual language, combined with equally attention-grabbing headlines and slogans. This new visual language was to be used cross-medially: in the classic print media, at trade fairs, in the online store and in social media channels.
Realization
In the first step, we worked with the customer to find the ideal products with the greatest possible creative scope. During the idea generation and brainstorming phase, our creative team was able to let off steam completely. Absolutely no taboos!
The result is concepts that both demonstrate the benefits of the special products and humorously showcase the corresponding UPSs.
The photo productions were planned from the beginning to include the possibility of subsequent photo montages. Thus, the creative ideas could all be implemented.