Have microsite created
Brand engagement microsite.
The digital microsite of revolutionD.
motivates always and everywhere.
Content Marketing.
Quietly and secretly.
Sales Psychology
The Trojan.
In addition to relevant content on the microsite, revolutionD also subliminally brings users closer to its own sales topics.
Award-winning.
revolutionD has been awarded the
Innovations Award 2014.
About the client
revolutionD is a brand of a solarium manufacturer made in Germany. It exports its products worldwide and is a market leader and innovation driver at the same time. The continuous development of light tubes is one of its most important missions. The light should not only do noticeably good, but additionally be healthy.
Terms of reference
The revolutionD brand was intended to revolutionize the solarium market. A holistic concept for health, fitness and well-being. Users were to be motivated to exercise, eat healthier, and absorb vitamin D through the light of the tanning beds. The holistic concept was to merge fitness and tanning studios as well as private life into one unit.
Realization
Since the revolutionD brand was to appear independently, we deliberately developed a detached microsite and associated digital products. The added value or benefit for the end customers was to be guaranteed through infotainment. Daily nutrition and regular exercise are the hook and trojan that captivate consumers. Anyone who thinks and lives in a truly holistic way realizes that being healthy requires vitamin D as well. And this one gets by visiting the Solarien with the revolutionD-Konzept. Daylight is often not enough. Simply because we expose too little surface of our skin to sunlight. Who goes for a walk or jog in winter in a bathing suit?