About the client
TROIKA offers a wide range of carefully selected and modern design gifts. Predominantly business oriented. Numerous products have already been awarded with recognized design prizes.
In addition, TROIKA is the publisher of 4Business, the magazine for the successful use of advertising media.
Terms of reference
The magazine 4Business had already been published for several years and needed not only a facelift, but a kind of rebirth. The look and feel as well as the graphic and textual language needed to be completely modernized. The client wanted a lot more pizzazz and fun to read and flip through.
Realization
A stroke of luck for us as a creative agency! The client gave us free rein. The only requirement was to completely reinvent the magazine and trigger emotions in the reader. How nice when we are allowed to let off steam.
So we have redefined three areas:
1. the graphic layout
2. the textual language
3. the visual language
Cool, unusual photo motifs combined with the wit of the words now already adorn the cover. Modern typography and image processing, which is based on social media, round off a young fresh design.
